Site intelligence for WordPress agencies using Codex

Give Codex a website briefit can actually build from.

Darwin turns approved client context into positioning, page structure, copy direction, technical requirements, and cited guidance. Your builder gets a clear assignment. You keep control of every change.

Apply for a pilot spot

$99/month · 10 client workspaces · Customer-site read-only

See a complete sample brief

Example intelligence handoff

Northstar Remodel Co.

Brief ready

Position

The detail-first renovation partner for occupied homes.

Primary audience

Homeowners 40+High-trust projectsRichmond metro

Page architecture

Target: WordPress
HomeProjectsProcessServicesAboutContact

Evidence

3 cited sources

Assumptions

2 marked

Confidence

High

Next handoffGive this brief to Codex

Where AI builds go sideways

Fast code does not fix a fuzzy brief.

The hard part is deciding who the page is for, what it needs to say, which claims are approved, and what ready means before the first prompt.

Client context is scattered.

The useful details are split across kickoff calls, notes, brand files, old pages, and whoever remembers the last revision.

Rework starts before the build does.

When positioning, page goals, and constraints are vague, a fast first draft still creates rounds of re-prompting and copy rewrites.

QA changes with the reviewer.

Without one cited quality bar, SEO, accessibility, conversion, design, and factual checks vary from project to project.

Darwin turns those loose decisions into one approved build target before your agency starts producing pages.

Inside Darwin Brain

6 evidence-backed guidance areas. 12 hand-reviewed records.

The customer-facing brain is a separate, allowlisted product corpus. It does not expose Darwin's raw internal registry, tenant data, or admin tools. The pilot draws only from the guidance that makes a website clearer, safer, and easier to build.

Evidence-backed recommendations include a source and review date. Assumptions and inference-only safeguards are labeled, with confidence.

2 reviewed records

Search readiness

Logical structure, descriptive metadata, and crawlable navigation that search systems can understand.

  • Use a logical site structure and descriptive search metadata
  • Make navigation links crawlable and descriptive

Sources: Google Search Central

2 reviewed records

Accessibility

Keyboard access, visible focus, useful labels, instructions, and form errors that people can act on.

  • Make the complete experience keyboard operable
  • Label controls and explain form errors

Sources: World Wide Web Consortium · W3C Web Accessibility Initiative

2 reviewed records

Conversion clarity

One clear primary action, verb-led labels, and shorter forms that ask only for what the task needs.

  • Give the primary action a clear verb-led label
  • Ask only for information needed to complete the task

Sources: U.S. Web Design System · W3C Web Accessibility Initiative

2 reviewed records

Responsive design

Responsive layouts, predictable navigation, consistent components, readable contrast, and logical order.

  • Treat accessibility and responsiveness as design constraints
  • Keep navigation and component meaning consistent

Sources: U.S. Web Design System · World Wide Web Consortium

2 reviewed records

Security

Server-side input validation and context-aware output encoding for submitted or third-party content.

  • Validate all untrusted input on the server
  • Encode untrusted content for its output context

Sources: OWASP Foundation

2 reviewed records

Factual verification

Approved evidence for objective claims, plus checks for misleading implications before publication.

  • Substantiate objective claims before publishing
  • Check both explicit and implied marketing claims

Sources: Federal Trade Commission

How the pieces connect

Approved context in. A cited website brief out.

Darwin sits between the context your agency approves and the builder that implements the work. It adds a clear assignment without taking control of the website.

Customer-facing guidance path

Approved context in. A cited website brief out.

12 reviewed records
Available nowCompatible or plannedArtifact handoff only

The division of labor

Builders build.
Darwin directs.

Darwin does not replace Codex, WordPress, hosting, or your agency process. It gives the builder a clearer assignment and gives your team the evidence behind the guidance.

  1. 01

    Approve the context

    A human approves the business facts and brand direction for one isolated client workspace.

  2. 02

    Build the brief

    Darwin creates the positioning, page plan, copy and design direction, technical requirements, and a checklist with cited recommendations and labeled safeguards.

  3. 03

    Hand it to Codex

    Codex builds from the brief. Your team controls every edit and every publishing decision.

During the pilot, publish-readiness feedback is manual and checklist-based. Automated site review is not yet available.

Initial Codex MCP tools

Two site-safe tools for better website briefs.

Model Context Protocol, or MCP, lets Codex call Darwin inside the build workflow. The pilot exposes one tool to build the brief and one to find supporting guidance.

darwin_build_brief

Creates an implementation-ready website brief from approved business context, goals, and the builder target.

  • Audience and positioning
  • Page architecture
  • Copy and design direction
  • Provenance-marked checklist
darwin_find_guidance

Answers a focused site question with bounded guidance, sources, freshness, assumptions, and confidence.

  • Source and provenance
  • Freshness
  • Assumptions
  • Confidence

Darwin cannot search another client, expose raw memory or vectors, change a site, deploy code, publish content, or write back to client context.

Platform support

Start with Codex. Keep the rest of your stack.

The production pilot runs as a hosted MCP for Codex. Every other platform is labeled by what has actually been verified. Compatible does not mean Darwin can publish to that platform.

Codex

Private pilot

Hosted Darwin MCP with manual onboarding and revocable bearer credentials. External OAuth onboarding is not yet available.

WordPress.com

Planned dual-MCP demo

Codex will connect to Darwin and WordPress.com as separate MCP servers. There is no native Darwin integration yet.

Self-hosted WordPress

Planned connector beta

Draft-only connector work starts after paid pilot validation. There is no current site editing or publishing.

Base44

Protocol compatible

Base44 documents custom remote MCP support. Darwin onboarding has not been verified end to end.

GoDaddy Airo AI Builder

Brief export + manual review

Darwin does not connect to, edit, or publish Airo sites.

Airo for WordPress

Planned

Planned through WordPress Abilities after the connector beta is validated.

Pilot questions

What Darwin does, and what it does not.

The first release is intentionally narrow: better direction for Codex, approved context for each workspace, and no production control.

What is site intelligence for AI builders?

It is the direction around the build: approved audience and positioning, page architecture, copy and design guidance, technical requirements, cited evidence, marked assumptions, and a publish checklist. Darwin gives that assignment to the builder you already use.

How does Darwin work with Codex and WordPress?

The production pilot connects Darwin to Codex through a hosted Model Context Protocol endpoint. Codex can use Darwin's brief and guidance tools while your WordPress, hosting, and deployment workflow stays in place. A WordPress.com dual-MCP demo and self-hosted connector remain planned.

Does Darwin build, edit, or publish websites?

No. The initial pilot is read-only and does not host sites, edit WordPress, deploy code, publish pages, change prices, or write back to client context. Your agency controls every production action.

Does Darwin automatically review a finished site?

Not yet. The pilot produces a provenance-marked publish checklist with cited recommendations and labeled safeguards, plus manually assisted feedback. The darwin_review_site tool remains gated behind paid-use validation.

What is included in the $99 agency pilot?

One monthly pilot covers up to 10 active client workspaces, manual Codex MCP onboarding, cited implementation-ready website briefs, approved read-only brand context, and direct pilot support.

How is each client's context protected?

Account and workspace scope come from the authenticated credential, not from a workspace ID supplied in a prompt. Approved brand context is isolated and read-only, credentials are revocable, and raw memory or vector data is not exposed as a customer tool.

First 10 agency accounts

Run your next client briefs through Darwin.

$99/ month
  • Up to 10 active client workspaces
  • Manual Codex MCP onboarding
  • Implementation-ready site briefs
  • Approved, read-only brand context
  • Direct pilot support and feedback loop

No automatic publishing. No production-site takeover. No long-term contract.

Apply for a pilot spot

Bring one real client brief.

We will help your agency connect Codex, approve the client context, and produce a brief you can use in your current WordPress workflow. Best fit: WordPress-heavy agencies already using Codex or another MCP-capable builder.

One $99 monthly pilot covers up to 10 active client workspaces, with manual onboarding included. Applying starts a fit review, not a subscription.

There is no charge when you apply, and Darwin does not request a site login or publishing access. Pilot access uses a revocable, workspace-scoped bearer credential. External OAuth onboarding is not included yet.